NEW YORK–(BUSINESS WIRE)–Kantar, the global leader in data analytics and brand consulting, today announced that Erinn Taylor has joined its product development team as senior vice president. As SVP, Taylor will lead media product management and strategy for Kantar’s North America Insights business.
Taylor will report to Jane Ostler, EVP Creative & Media, and work closely with Jed Meyer, SVP & Head of Media Domain, to help define and deliver the next generation of Kantar offerings and real-time platforms, using advanced technologies to scale and augment Kantar’s world-class data, insights and insights for clients.
“I am thrilled to have Erinn join and lead media product management and strategy for our North America Insights business,” Ostler said. “The world of media continues to evolve at a rapid pace, and Erinn’s considerable experience will no doubt help Kantar guide the industry in navigating these changes. Erinn brings the strengths and expertise to accelerate our product strategy. We look forward to using his skills and seeing him strengthen our exceptional team as a trusted leader. »
Taylor has more than two decades of global industry experience, bringing a wealth of expertise in fast-growing and evolving products, most recently serving as Executive Vice President, Product and Platform at the information about emotions and behavior Canvs AI.
“Kantar is known as a leader and innovator in the media industry landscape,” Taylor said. “Joining the already impressive product team is an exciting opportunity and I look forward to ensuring that our North American products meet and exceed customer expectations, and that our efforts are coordinated across all functional areas.”
Taylor has also held a variety of leadership positions in product management, including: VP of Software Support at Decipher Inc, VP of Technical Sales at FocusVision, Chief Product Officer at Critical Mix, and Senior VP of Product Development. at Dynata. He holds a BS in Business Administration from California Polytechnic State University-San Luis Obispo and currently resides in California.
Kantar is the global leader in evidence-based analytics and advice. We have a complete, unique and comprehensive understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and innovative benchmarks, analytics and technology, we help our clients understand people and inspire growth.