IIM Lucknow invites applications for Executive Program in Data-Driven Product Management

The Indian Institute of Management (IIM) Lucknow has announced a call for applications for the eighth cohort of its executive program in data-driven product management, according to an official statement. Additionally, the program partner was developed in association with WileyNXT and is scheduled to begin on October 14, 2022. The online executive education program is aimed at careers in technology and data-driven product management, it said. -he declares.

Also, the Executive Program in Data-Driven Product Management is a seven-month online certification program. It is designed for professionals, who have one year of professional experience, who are looking to gain proven, data-driven expertise to accelerate their career growth in product management. The program aims to equip learners with the knowledge to use effective technology platforms, methodologies, and tools in their attempt to create and implement data-driven business strategies to manage and deliver successful products.

“At IIM Lucknow, our goal is to make today’s managers ready future leaders and we share this vision with WileyNXT. The data-driven product management program addresses a range of marketing strategies from products focused on qualitative research, design thinking and analytical skills. The program will be useful for learners who aspire to transition or gain experience in new age product marketing and management,” said Rajeev Kumra, Professor Marketing, IIM Lucknow.

“In the post-covid world, digital is going to be a game-changer. To keep up with the changes requires skills ranging from how to win over a consumer to market segmentation to consumer positioning and this will only be possible through a data-driven strategy,” Anirban Chakraborty, Associate Professor, Marketing , IIM Lucknow, said.

Additionally, graduates of any university with a minimum score of 50% can apply for the Data Driven Product Management program. Upon successful completion of the online niche program, applicants will receive a certificate from IIM Lucknow.

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