The global marketing analytics software market is expected to witness high growth owing to the growing prevalence of software and IT companies across the globe: Wipro Corporation, Adobe Systems, IBM, Oracle, and Accenture.
Rising demand for analytical data relating to customer behavior and growing number of social media channels are driving the growth of the global marketing analytics software market
Summary of the report
Marketing Analytics Software Market, By Application (Online Marketing, Email Marketing, Cloud Marketing, Content Marketing, And Social Media Marketing), By Deployment (Cloud-Based And On-Premise), By End Users ( retail, banking, financial insurance (BFSI), healthcare, education and e-commerce) and by region – Global industry analysis, trends, prospects and opportunities, 2018-2026.
Marketing analytics software is simply a method for businesses to get an overview of how their marketing strategies are performing. Some software is more suitable for long-term monitoring. Others are suitable for quick assessment. There are several different marketing analytics software platforms on the market today, but the most popular are Google Analytics, Adobe Analytics, and Microsoft Dynamics GP. Google AdSense is one of the most important programs in this field and is a huge free tool for all types of advertisers. However, it does not provide any detailed reports and many webmasters are frustrated with its limited capabilities. On the other hand, there are many paid marketing analytics platforms, many of which offer excellent customizations based on preferences.
Key players operating in the global Marketing Analytics Software Market include Experian, Pegasystems, Harte Hank, Teradata, SAS Institute, Wipro Corporation, Adobe Systems, IBM, Oracle and Accenture.
The increase in the strategies of the major market players across the globe is the major factor expected to augment the growth of the global Marketing Analytics Software market. For example, in June 2018, Microsoft signed a memorandum of understanding with New Sales Wales to pilot a major data science project, based on purchasing analytics. Some of these analytics platforms provide extremely detailed information about clicks, impressions and the actual conversion rate of advertisements or websites, including data on where visitors came from, how they got there and where they left off. While some marketers may focus their attention primarily on ad quality, such an approach can miss a host of important factors that directly impact an ad’s success. Marketing analytics platforms, like calculations and ad grouping and targeting options, allow users to focus on what really makes or breaks a campaign. Increase in service launches by major market players is expected to bolster the growth of the global marketing analytics software market.
Geographically, the report examines the production, consumption, revenue, market share, growth rate and forecast for the following regions:
North America (US, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
The Middle East and Africa (Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria)
Covid-19 impact analysis:
Rising cases of COVID-positive cases globally has affected the growth of the global marketing analytics software market, along with travel restrictions and national lockdown measures in several regions.
Some of the important questions answered by this report include:
Who are the top five market players in the Marketing Analytics Software market?
What will the Marketing Analytics Software Market look like in the coming years?
Which products and applications will dominate the marketing analytics software market?
What are the drivers and restraints of Marketing Analytics Software Market?
Which regional market will represent the strongest growth?
What will be the CAGR and market size of the Marketing Analytics Software market during the forecast period?
What is the current market size, what will it be in 2029, and what will the growth rate be?
What are the constraints to market growth?
What market opportunities and risks do key companies face?
Who are the main competitors and what is their strategic approach?
What are the market entry challenges for new players?
Detailed TOC of Marketing Analytics Software Market Forecast Report:
1 Marketing Analytics Software Market Overview
1.1 Product Overview and Market Scope of Marketing Analytics Software
1.2 Segment by Type
1.3 Global Segment by Application
1.4 Global Market, by Region (2017-2022)
1.5 Global Market Size of Marketing Analytics Software Market (2017-2029)
2 Global Marketing Analytics Software Market Landscape by Player
2.1 Global Marketing Analytics Software Sales and Market Share by Player (2017-2022)
2.2 Global Revenue and Market Share by Player (2017-2022)
2.3 Global Average Price per Player (2017-2022)
2.4 Global Gross Margin by Player (2017-2022)
2.5 Manufacturing Base Distribution, Sales Area and Product Type by Player
2.6 Market Competitive Situation and Trends
3 Upstream and Downstream Analysis of Marketing Analytics Software Market
3.1 Industry Chain Analysis
3.2 Major Raw Materials Suppliers and Price Analysis
3.3 Supply and Demand Analysis of Key Raw Materials
3.4 Manufacturing Process Analysis
3.5 Commodity Market Concentration Rate
3.6 Downstream buyers
3.7 Value chain status under COVID-19
Market Segment Analysis:
On the basis of Application, the global marketing analytics software market is segmented into:
Advertising by e-mail
Social Media Marketing
On the basis of deployment, the global marketing analytics software market is segmented into:
On the basis of end users, the global marketing analytics software market is segmented into:
Bank Financial Services and Insurance
On the basis of region, the global marketing analytics software market is segmented into:
Key points to remember:
The global marketing analytics software market size was valued at around US$2.13 billion in 2020 and increasing at a CAGR of 14% is expected to reach around US$4.68 billion by 2026, courting increased investment in the global IT and software sector. For example, according to the International Computing and Information Technology Association, the value of the global information technology sector is estimated to be around US$5 trillion in 2021.
North America is expected to hold a major share of the global marketing analytics software market, owing to the growing prevalence of software and IT companies in the region. For example, according to CompTIA, there are more than 525,000 computer software and services companies in the United States.
Asia-Pacific is estimated to witness high growth in the global marketing analytics software market, owing to the increase in investment in the IT sector in developing regions. For example, according to the India Brand Equity Foundation, the Indian sector’s export revenue in 2021 was around US$150 billion.
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