The Product Management Starter Kit | by Enyata | Technical notions | February 2022

Elizabeth Ajao — Product Manager, Enyata.

Recently, technology companies have realized that product management is an integral part of operations, but not in the way that can be included in the operations manager’s KPIs. No, managing a product involves seeing it from its ideation phase, all the way through the strategy phase and beyond the point of execution. And this is how the role of product manager was born; oversee the creation and sustainability of products.

Over the next few years, we’ve seen an increase in demand for product managers, and if our math is correct, role usage won’t be saturated anytime soon. This means that there is a vast opportunity to exploit this in-demand role, and that is what we will discuss in this article.

Here, we’ll be referencing Elizabeth’s Product Management Starter Kit article to guide you through your journey to becoming a ✨ Product Manager ✨. You could think of this as a kind of TL; DR or a Blinkist from his published guide. The goal is to showcase resources to help guide enthusiasts as they begin their journey.

So this is it…

A relevant question to ask when considering product management as a possible career path is WHY. To be fair, any reason is valid. You could be there for sentimental reasons or it could be for the promise of money. Whatever your reason, it should be personal enough to keep you motivated.

But it is necessary to understand the role in order to be able to determine if it is a path worth walking. Here are some resources to help you: