Twitter deletes more than a million spam accounts every day, executives said, offering new insight into efforts to curb harmful automated bots as billionaire Elon Musk demanded more details from the social media company.
The briefing comes after Musk threatened to suspend a US$44 billion (A$64 billion) deal to buy Twitter unless the company proves spam and bot accounts made up less than 5% of users who see advertisements on the social media service.
Musk previously tweeted that one of his biggest priorities after acquiring Twitter was to “defeat the spambots or die trying.”
In a conference call, the company reiterated that spam accounts account for well under 5% of users who receive advertising, a figure that has remained unchanged in its public filings since 2013.
Human reviewers manually review thousands of random Twitter accounts and use a combination of public and private data to calculate and report to shareholders the proportion of spam and bot accounts on the service, Twitter said.
The company said it doesn’t believe a calculation of these accounts can be done externally as it would require private information, but declined to comment on what kind of data it would provide to Musk.